Facebook – the leading social media channel signifies one of the best bang-for-your-buck marketing techniques available to small and medium-sized businesses. Whether you’re a small local business or a large enterprise, Facebook is an influential marketing tool – it’s a powerful platform to develop a brand identity, improve engagement, and expand your reach.
Effective Facebook advertising can deliver tangible and fast results without breaking the bank. Online marketing strategies that would cost thousands of dollars through other digital channels can be performed on Facebook for a fraction of the cost. This makes it an ideal platform for SMEs with a limited marketing budget.
In this post, we have compiled 5 reasons you should invest in Facebook marketing in 2021.
In this post, we have compiled 5 reasons you should invest in Facebook Marketing in 2021
1.Your customers are on Facebook
The user base of Facebook is bigger than the population of any country around the world! With 31 billion ad clicks per year and 1.72 billion users worldwide, Facebook offers businesses the biggest marketing opportunity. So you can certainly find your potential customers on Facebook.
2.Facebook ads are affordable
Yes, they’re really affordable! If you follow strategic Facebook advertising with a clear focus, the cost-efficiency of this social media channel will amaze you. In terms of price to reach a thousand people, Facebook is far affordable than all other platforms. Even by spending $1 per day on Facebook ads, you can reach 4,000 people. You should consider Facebook ads because getting traction from the organic activities on your business page isn’t always successful. As one of the most affordable digital marketing services, Facebook ads tend to cost a fraction of other digital marketing activities. If you have a limited marketing budget, make sure to spend it wisely through Facebook ads.
3.Targeting potential of Facebook is outstanding
Besides supporting different ad types, Facebook offers robust targeting capabilities with the best level of granularity. Whether it’s by demographics, interests, behaviors, connections, languages, age ranges, or locations, this platform enables you to dig deep with these targeting capabilities and layer them together to ensure there are no out-of-market, problematic clickers. Location targeting is specifically helpful for local businesses striving to advertise on Facebook.
4.Help to push on-the-fence leads down the funnel
Facebook remarketing does wonders for digital marketers. This strategy works by targeting the potential customers who have already visited your website and thus are more probably interested in your services or products to some extent. If you’re already investing in a paid search campaign, consider “The Savvy Social Stalker” technique. It is a great way to target your PPC leads by remarketing to the non-converters through Facebook ads.
5.You can easily find new qualified leads
Once you’ve found your ideal audience, you can easily clone them. The “lookalike audiences” feature of Facebook enables you to take a custom audience and reach potential customers who match that audience and thus likely to be involved in your business. You can create lookalike audiences from fans of your Facebook page, installed data from mobile apps, or conversion pixels. You can also determine the size and targeting options to make sure that your lookalike audience is the right reflection of your target customers. This user acquisition strategy takes the guesswork out of targeting potential customers, leading to improved ROI.
Facebook continues to be the supreme leader of social media channels. More than just a social channel for friends, it has evolved into a robust marketing platform for businesses to improve their online presence and reach potential customers.
Facebook’s targeting capabilities combined with its huge user base make it an incredible platform for businesses to increase revenue. Instead of spending thousands of dollars for marketing through Google Adwords, television ads or radio advertising slots, you can use this affordable digital marketing service to generate customer growth and scale your online business in a short period.
Are you not getting the desired ROI for your business? Let our experienced team of Facebook experts help you with your Social Media Marketing needs. Email us at [email protected]igital.com today!