Local SEO

As Google places more weight on factors like location and engagement to get relevant results, optimizing local SEO has become critical for businesses. In recent years, local search has gained immense importance as customers are searching for local outlets that are within convenient reach.

Once optimized, you can connect with potential customers looking for your products and services at just the right time!

In this blog, we will discuss 4 key factors to consider when analyzing Local SEO.

Let’s get started!



When you start analyzing your SEO strategy, the first thing to check is the content that you offer. 89% of B2B businesses now use content marketing, as well-written and relevant content is an important Google ranking factor.

High-quality content leaves a lasting impression on the target customer. Your website content must lure the potential audience to keep visiting again. Add interesting and trending topics of your area in your blog section, like news, events that people read and enjoy.

For local SEO, ensure that you include all vital information about your company (name and address) on every page of your website. It can neatly appear in the header or footer section of the page.

Local SEO

Google My Business

Google My Business listing is indeed the most important factor for a successful local SEO. As discussed, the proximity of the business to the searcher is an important Google ranking factor, hence Optimizing your Google listing is pivotal to rank higher on the Google Search local results as well as the Google Maps.

You can seek the services of a local SEO expert for optimizing your Google listing. Get started by creating a Google My Business account associated with your business profile. Make sure you accurately select the correct category and add the title, description, address, email id, and so on.

Once you provide the requested information in your Google My Business account dashboard, all the data will be added to your Business Profile, which subsequently appears in Google Search local results, the Google Search Knowledge Panel, and Google Maps.

For local businesses focusing on the other aspects of your work, you can hire a local SEO expert who will guide you through all the steps of local SEO marketing.


Customer Review

Do your customers leave you positive reviews? Not only do potential customers read reviews and decide to buy from you, but reviews are also an important factor for a higher Google ranking. Google Maps and local packs reflect all customer reviews. keep analyzing these reviews from time to time.

You can encourage happy customers to leave positive reviews. Establish dialogue with your customers by replying to them in a professional yet polite manner.

As per the survey, 85% of customers believe in online reviews as much as personal recommendations. The importance of online reviews has been growing in the past few years as they help in enhancing a company’s online brand value.

Customer Review
Mobile Friendly

Mobile Friendly

74% of users are likely to return to a mobile-friendly website. A positive user experience can be a game-changer in earning more online customers. Gear up your mobile optimization for a robust Local SEO strategy.

Your clients should have a seamless experience while browsing the website and ensure that it takes no more than 3 seconds to upload. Use friendly fonts that are easy to read and do not fill your screen with fillers. As more and more users are using their mobile for online surfing, make sure that they  enjoy the browsing experience.


With Google rapidly implementing new changes on SERPS for local searches, it’s time you emerge on top of your local SEO game. Periodically conduct a local SEO audit and ensure that all the above parameters are in place.

If you are a local business operating in and around Windsor, you can hire the services of an experienced local SEO agency that will help your business/services rank well in your area. Tejon Digital is a trusted local SEO agency in Windsor that can help optimize your local search and ROI with its professional expertise.