SEO Marketing
Big brands hire a team of world-class experts to manage their digital marketing campaigns. But what about the small agencies that are low on budget?

Here’s the good news!

Firms working with a small budget can manage their SEO campaigns as effectively. With diligent steps, marketers can create a meaningful experience that appeals to Google and the viewers.

We have compiled some effective strategies for an affordable SEO marketing campaign. Let’s delve in!

Small Marketing Budget – How Does That Limit You?

Marketers having mini-budgets compromise on many areas. This could mean that you are spending less time, or hiring the less experienced marketing personnel in running the company’s SEO campaigns. Or, in some cases, digital companies cannot use expensive tools like keyword trackers and advanced back-link identifiers that are quite expensive. Having a small amount to invest in SEO could mean curtailing on these essential tools.

Pro tip: Decide which area of SEO you should be prioritizing and invest your resources in them

SEO content

Quality Long Form Contact

It is now a fact that quality content reigns over everything else. But is your blog post crossing the 500 words mark?

In 2012, a study conducted by SerpIQ involving 20,000 keywords revealed that the average length of the top 10 results are 2,000 words. The  average number of words for the no.1 spot is about 20% higher, at 2,416 words.

The above statistics say it all.

Pro tip: For your site to rank well in SEO, use long-form content, though not compromising on the quality.

Improve Your On Page SEO

On-page SEO involves optimizing the content and the source code of a web page to rank higher in SERPs. It covers the following tips:

  • Title: The title tag should have a target keyword and must be 70 characters or lesser.
  • Description: Keep your description relevant and optimized.
  • User-friendly URLs: Include the primary keyword in the URL, keep it short and readable.
  • Keyword frequency: Google does notice the number of times a keyword appears in your content.

Pro tip: Make sure you use the target phrase a couple of times in your content.

SEO Marketing
SEO Marketing Link Building

Use Internal Links

Internal links help site owners draw the attention of Google and its viewers to their page. Linking a page to other pages in the same domain helps the reader explore other facets of your website. It also reduces your bounce rate and helps Google to index pages more efficiently. Internal linking also improves the site’s ranking for the concerned keyword.

Pro tip: Use internal links from the best content of your website to promote a current page/event.


Improve Site Loading Speed

In 2010, Google introduced site speed as one of its ranking factors. The giant Search Engine is mighty impressed by faster loading speeds. Faster loading speeds make complete sense from the user’s point of view. Research shows that if a site loads slowly, viewers spend lesser time there. From the site owner’s point of view, faster loading speeds reduces operating costs!

Also, with a multitude of gadgets like smartphones, laptops, and tablets, users want the website to load with the same high speed on all devices.

Pro tip: If you use a lot of images in your posts, make sure you compress them to attain high loading speeds.

SEO Marketing Load sped
When we talk about Google’s preference of ranking websites, it always puts user-experience first. No wonder it has shifted away from factors like keyword stuffing. The Search Engine wants websites to focus on improving content-quality and responsiveness, to keep the viewers happy. We have outlined very simple tips that will help you design an affordable SEO marketing strategy that works.

Are you not getting the desired ROI for your business? Let our experienced team of SEO experts help you with your Search Engine Optimization needs. At Tejon Digital, we know what it takes to build and maintain a flourishing website for your business. Email us at [email protected] today!