Every social media platform is unique and has its own set of unspoken rules that you need to follow in order to yield success.
It can be overwhelming to figure out by trial and error what techniques and strategies are effective for what social media platform. Fortunately, we have proven strategies that we have applied to our client’s social media platforms to bring successful results and we are here to share some of those tips with you!
Get on TikTok
We all know the popular saying “the early bird gets the worm” and it holds extremely true when it comes to social media platform. TikTok is an app for making and sharing short videos between 3 seconds to 1 minute. And it’s been a while since a social media platform got big in such a rapid way but TikTok has managed to do just that with a lot of its users being Generation Z. Since this app is still very new, it is a great time for businesses to set up a page and start pumping out creative and attractive content. With TikTok having hundreds of million daily users, the platform is a great way for businesses to achieve brand recognition and expose their product or service to a whole new audience in the youth community.
Livestreaming is becoming extremely popular with a lot of social media platforms adding a livestreaming feature like Facebook Live, YouTube Live, and LinkedIn Live. There are even standalone sites that are for livestreaming like Twitch and Periscope. Live streaming gives you the chance to build a relationship with your target market and humanize your business. Show viewers an average day in the business, the services or products you offer at work, or just chat and answer questions or give tips. Building a relationship with your audience and giving them the opportunity to put a face or faces to the business, allows them to create an emotional bond and therefore potentially favor the business and brand.
Make More Stories
Whether you are using Snapchat, Instagram, Facebook, YouTube, or even WhatsApp, everyone loves stories. Humans have short attention spans especially these days with so much information coming at us all at once. Stories are quick and easy to consume, hence why they are a great way to get the attention of your viewers and get the message across in seconds!
Niche platforms are amazing for growth if your business falls into those niches. For example, we have sites like Twitch, which is a great platform if your business has anything to do with gaming or gaming tech, LinkedIn is great if you have a B2B business and want to connect with other businesses, Pinterest is for you if your business is in the field of interior design, arts and crafts, or your target demographic is women, and the list goes on. Don’t write off these sites because they might have a smaller user base than Facebook or Instagram. These niche communities are only going to become more popular so it’s a great time to get on those platforms.
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