Small changes in your business’ marketing can change its destiny. Your strategy could include the use of both online and offline marketing tactics. In short, a strong marketing plan is an integrated marketing plan. Below are 5 Highly Effective Ways to Promote Your Local Business and get ahead of your competitors.

1. Printed Emojis Available at Your Office

Get a designer or agency to design some Emoji print-outs for your business. At your location, you or your team can take some pictures with the emojis, or you can ask your clients to take a picture with them. This material can then be posted on your social media and it’s known to get an incredible response from people. Here are a few examples:

2. Make “Follow Us” and “Leave a Review” Available on Your Printed Marketing Material.  

Add, “Follow Us on Social Media” and “Leave us a Review” to your flyers and business cards. Also, have visible signs at your location. Each client should leave with a flyer and should be able to see your signs as they walk by. 

3. Email Collections and Emailing Campaigns

Collect email addresses and birth dates from all your clients. Send a monthly campaign to keep them engaged with local and/or your business news, useful information, and happy birthday wishes. Don’t forget! In your email campaigns, include a link for them to leave a Review and Follow your Social Media. 

4. Improve Your Local Search

Make sure Google Maps is updated on your website, register your business at Google Business and local directories as well as in magazines, blogs, etc. (We refer to these as quality backlinks).  

5. Use Key Hashtags on Your Social Media Content

Make sure your hashtags are related and relevant to your Local Area and Business industry vocabulary. For instance, #TorontoCity #GTAToronto #WindsorsBusiness #LocalWindsor #DentistryToronto #Dentist #WindsorMarketing #WindsorDetroit #DigitalMarketing 

Over the last 5 years we have helped local businesses increase their followers and convert them to clients across different industries. Apply these techniques to your business and improve your business promotion strategy! Or if you’d prefer us to do the heavy lifting so you can focus on growing your business, CLICK HERE to get started with a free consultation and assessment!