The SEO industry is impulsive just like Google’s algorithm updates that are being launched from time to time. A lot is happening in the world of SEO and you need to be on the top of all these to ensure Google search ranking is under your control.
SEO is possibly the most valuable and consistent marketing channel at your fingertips. Regardless of what you may have heard, SEO is not dying, and, it’s in fact rising.
Search Engine Optimization is here to stay, but that doesn’t mean that the SEO you know today will be the same as the SEO you will see in the coming years. 2022 is the year when you’ll prioritize the user behavior and search intent of the query over everything else.
In this article, we will discuss a few latest trends in SEO and also make some assumptions about how things can pan out over the next few years.
1. Dedicated Structured Data for Video SEO
Google I/O has a lot to offer for Video SEO. Google announced the launch of two structured data –Clip Markup and Seek Markup to help video content turn up on the search results with the key moments. Presently, the Key Moments feature is offered for YouTube videos. Moving forward, any platform hosting video can take advantage of using the two new structured data markups.
While the Seek markup is an automated way to Google about your timestamps in your videos, the Clip Markup manually communicates the same to Google Search. If you want to increase the CTR to your video content via SERPs, these two markups are a great advantage.
Content creators and developers can use clip and seek markup to provide explicit clues about the meaning of a page. They will improve Google’s ability to highlight important moments in the video. These segments can be shown in search results, making it easier for users to quickly navigate to the desired part of the video.
2. Mum to Improve Google Ranking?
Google has been constantly putting efforts into improving the quality of search results using Artificial Intelligence. It started with the introduction of RankBrain and then later with BERT in 2019 and now Google is making yet another eon by introducing MUM or Multitask United Model.
An announcement made by Prabhakar Raghavan during the Google I/O 2021 reveals that the new Natural Language Processing Model MUM is 1000 times better and more influential than BERT and its proficient in multitasking which enables it to evaluate images, videos, and text within 75 languages to give users the answers to complicated search queries.
MUM will combine different facets of the search query and try to recognize the context, sentiments, entities, and most significantly the intent of the user to give answers that are close to the user’s expectations.
3. Passage Indexing
The search engine giant’s latest announcement about a new algorithm called Passage Indexing is a boon for uses looking to drive website traffic through quality content. If you are someone who fails to drive traction through long-form content, Passage Indexing could be a game-changer for you.
According to the search engine giant, it will use the natural language processing feature while indexing the website pages to comprehend the meaning of every passage. Eventually, individual passages can now easily rank for related search queries.
SEO teams should stop focusing on keywords and give more importance to the conclusiveness and topic-relevancy. Long-form content taking a holistic approach on a specific topic now stands a better chance to benefit from the latest Passage Indexing Algorithm. The key is to understand the user’s concerns and address them with effective content solutions will play a great role in the success of websites.
4. Core Web Vitals
Page Experience Algorithm has been there for a while now and core web vitals will be a great addition to it. This means it will connect the accessible Page Experience signals such as Intrusive Interstitial, HTTPS, Mobile Friendliness, and Safe Browsing to determine the rankings of pages.
Core Web Vitals is a set of three key page experience metrics that offer Google data about the user experience provided by the different pages of the website. The Three Core Web Vital Factors are:
- Largest Contentful Paint (LCP)
- Cumulative Layout Shift (CIS)
- First Input Delay (FID)
The search engine giant has confirmed that Core Web Vitals will be important to rank pages in the coming years.
Give Yourself An Edge Over Your Competitors!
More than 60% of all website traffic comes from organic search. Now that you are familiar with the hottest SEO trends, it’s time to start preparing your website for the future of SEO. Don’t be shy to test new waters and keep up with the latest strategies and trends. But, never go all in until you confirm that your tests work to gain the desired Google search ranking. Good luck!
Let our experienced team of experts help you to the top of Google search ranking. At Tejon Digital, we know what it takes to build and maintain a flourishing top ranking website. Email us at [email protected] today!