If you want to rank high on Google and make your business more profitable in 2021, read this entire blog! Now-a-days, there is a lot of competition and it takes way more effort to rank high on Google. Fortunately, we have 3 tips that will ensure you rank higher on Google. 

Optimize Your Title and Meta Description

When you do a Google search, you’ll notice all the results have a link at the top and a brief description. This is how your title and meta description will show up. Therefore, you need to make sure it’s properly thought out and optimized so that people looking for your particular product, service, or website can find it easily. 

If you go on Google and search “cat hoodie”, will you click on a link that doesn’t say “cat hoodie”? No, because it would not make sense. Google knows you are way more likely to click on a link that has your keywords in it, so the top search results will have “Cat Hoodie” somewhere in the title/description. But you can’t just include the keywords and be done, you have to make sure your description remains appealing and cohesive. In other words, make sure it flows well in a sentence and captures people’s attention.  

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Use Google Search Console for Better Keywords, Key phrases, and Metrics

Google Search Console is an amazing tool that teaches you how to rank number one on Google! If you do not already have this tool, sign up immediately, it’s absolutely free. This tool shows you what pages on your website are getting you traffic and also which articles or blogs are getting the most impressions, clicks, and click through rates. In other words, it shows you how many people are seeing your content regardless of if they click on it or not, how many people are clicking your article, and the rate at which they are doing so.

Another cool feature with Google Search Console is they show you all the specific keywords that you’re getting impressions and clicks for! This data can then help you to figure out better keywords, key phrases, or even topics to cover on your website! 

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Focus on Writing an Appealing and Relevant Title / Description

Now that you know the importance of keyword rich titles, meta descriptions, and overall content and how Google Search Console can help you to distinguish which keywords and content brings your website the most traffic, it might be tempting to focus your priorities on making your titles, descriptions, and content rich in keywords. While this is important, you also want your content to have substance and relevance to the chosen topic along with keywords and key phrases. So, focus on making the content attractive to readers along with having keywords that mesh well into the title and description. Make sure it’s appealing and relevant with the right kind of information that will attract people to your site. 

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For more tips on how to rank higher on Google, read this blog by Ahrefs 

Apply these tips to your website and you should see improvements with your ranking! But maybe you don’t have the time to implement these strategies or you need your full attention on running your business. If this is the case, you can outsource this work to a Digital Marketing agency that would be effective. We have implemented these strategies for our clients with quality results and we would like to do the same for you. If you would like us to help your website rank higher on Google, CLICK HERE to get started with a free consultation and assessment