Let’s talk about Digital Marketing, one of the most complicated but highly significant aspects of running a successful business. By the end of this blog, you will know what Digital Marketing is, how it works, and how to apply it to the real world and not just in theory.
Before we dive into the deep end of Digital Marketing, it is important to know what it is.
Digital Marketing is exactly what the name says, it is marketing executed digitally. This means the same concepts, ideas, and theories you apply when marketing your business using traditional marketing tools like radio advertisements, billboards, newspapers, and more, are applied on online platforms like social media, emails, newsletters, and other online channels. If right now you have a Facebook page or even a Google Business page for your business, you are already participating in Digital Marketing!
Now that we have covered what Digital Marketing is, we need to answer the question of how Digital Marketing works. The same way you would strategically plan out how you will market your business using traditional marketing is the same way you would strategize your Digital Marketing.
You would first identify your target market, meaning the ideal customer for your business. Three key pieces you should look at when deciding your target market are:
👩🏼🤝🧑🏿Demographic: age, gender, occupation
🌍Geographical Location: country, state/province, city, neighborhood
🎳Psychographics: interests, views, attitudes
You will need to collect and gather all this data because this step is the foundation of your strategy and is an integral piece. The more detailed your data and information about your target market is, the better off your marketing strategy!
The next step in your strategy is the message you want to deliver to your target market. To come up with an effective message, it is important to know your target audience’s wants and needs versus their frustrations. You want your business to be the one to deliver their wants and needs and get rid of their frustrations and this needs to be conveyed in your message.
Lastly, it’s time to look at the medium in which you will deliver your message! You can promote your business through different Digital Marketing mediums like video marketing, email marketing, social media platforms, and more. But are you supposed to use all the different channels? You can breathe a sigh of relief because the answer is no. In fact, most of your results are going to come from 1 or 2 different channels like Facebook Ads and Email Marketing.
But then how do you figure out which Digital Marketing channel is best for your business? It highly depends on your business field and your target audience but these are some effective strategies we use here at Tejon Digital for our clients. The first is the most obvious; Social Media Marketing. This is an effective channel because no matter your business or target audience, you can almost guarantee you will find a social media platform or two that best suits your target audience and marketing efforts. And in today’s world, it is absolutely necessary to have some sort of social media presence at the very least.
We’ve also seen great success and high ROI rates using online advertising for our clients. Online advertising is another great way to get your message to your target audience. This can go hand in hand with social media because most social media platforms have paid advertising options where you are paying the platform to make your content more visible to your target audience. With the correct message and target audience, you can have a lot of success in online advertising.
Now that we’ve covered the what, how, and which of Digital Marketing, get out there and make your business known by your target market. Your customers are waiting to discover their new favorite product or service!
Want us to strategize and implement all your marketing needs so you can focus your time on delivering the best service and products to your customers? CLICK HERE to contact us and get a free consultation and assessment!
