Do you know what are the perks of having a well-crafted digital strategy in your business?
We know that being the Owner of a business means to be aware of taxes, contracts, pricing, innovation, but one BIG thing you should know by now is that if digital marketing isn’t part of your strategy you are not going to be around for long.
Whether you have small or large company must consider digital marketing as one of main areas of focus this, if you plan to stay indefinitely in the market.
Small businesses must prioritize innovation and take the leap into digital because they often stand to gain the greatest potential for digital transformation as they can compete and beat larger competitors.
To survive in the industry, small businesses must think about their customer from the inside out and know how the internet can help them grow. Here’s how: Personalized interaction with your clients using Social Media and your Webpage Chat.
Every customer wants to feel unique when it comes to shopping. To achieve that, creating a sense of personalization is now a standard in retail. With the help of sophisticated technologies, companies can capture, store and analyze customer behaviors.
Be mobile, engage customers with your brand
The following are all mobile technologies that a small business should begin implementing into their content-based strategies.
1. Mobile Apps
2. Mobile Payment Services
Care about your customer through an email strategy
Email marketing is one of the most ROI-positive strategies out there.
This tactic is all about providing audiences with relevant, valuable and helpful information (Example: DIY guides, links to blog content, news, etc.).
People love video content
Consider that approximately 60 percent of consumers prefer to watch content, instead of reading it. Advertisements are often interruptive while marketing through content is informational, entertaining and engaging.
In conclusion, companies can survive transformation by making informed decisions about which technologies are better for their objectives rather than embracing every single new technology.
Small Bitz Trends: https://smallbiztrends.com/2016/12/small-business- marketing-growth-
Tejon Digital. Digital Marketing Agency.
Web Design | E-commerce | Social Media | Video marketing | SEO | SEM